Proof of Thought 002: Relationships > Network Effects with Natasha Hoskins

Natasha Hoskins, co-founder of Boys Club, shares her perspective on building in Web3 through the lens of human connection and intentional design. Boys Club is a media and creative studio that brings a femme-forward voice to the crypto space. In this interview, Hoskins challenges common industry narratives, advocating for relationship-driven growth and practical decentralization strategies.

Key Insights

Businesses should begin as centralized entities to ensure cohesion, then decentralize gradually to avoid operational friction.
True community emerges from real friendships and personal relationships, which is far from buzzwords or superficial engagement.
Mainstream crypto adoption hinges on delivering a user experience that clearly outperforms traditional Web2 alternatives.

Why It Matters?

Investing in relationship-driven growth and superior UX can position companies, their products for long-term relevance and adoption, especially as crypto moves closer to mainstream consumer markets. Starting with a centralized structure makes easier to move to the right direction and build smoother operations before transitioning to decentralization. Prioritizing UX, making it more intuitive and rewarding especially for non-technical people is essential for attracting and retaining users.